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As a Marketing Consultant my job is to help you grow your business. That means telling you the unvarnished truth about what you are doing right, and what you are doing wrong.
Often a company isn't really doing anything "wrong", it's just that they aren't doing things as completely right as they could. They haven't optimized their marketing efforts, so I helpoptimize those efforts.
Some consultants come in and shout orders and make changes. To me that isn't healthy for the organization because it usually leaves management and backbone employees in the dark as to why something is being done, and if a company and its employees don't understand why something is done then the change is ineffective and not long lasting. And you have wasted your money.
I tend to act more as a mentor and "devil's advocate" with management in an effort to clarify their thinking and help them come to the right decision, rather than just order them around. This method is much easier for management to accept, and allows them to understand how to make better marketing and business decisions in the future. It's an educational process so that we correct the problems of today, and help insure that future problems are avoided.
| "Brock over the years has provided AASP with valuable input on a variety of issues. He possesses the ability to analyze business issues and generate solutions that are appropriate to a particularly difficult situation. I have always found his insight to be straight forward and unbiased, he is not afraid to tell you things that you may not want to here. This is a very admirable attribute for any consultant." - Russ Ferguson, President/CEO, American Alliance of Service Providers |
| "Brock's practical and profound experience clearly comes through in the insights he's shared concerning a variety of marketing issues, strategies, and market management. I always welcome his critical evaluation." - Guy Decatrel |
Now, what can I do for you?